iball Rebranding

About

iBall is India’s premier home-grown tech accessory brand. Founded in 2001 iBall has touched over 100 million users through, 5000 trade partners, 1,00,000 active retailers and 500+ service centres. iBall has now set its sights on capturing India’s informed and tech-savvy buyers through online and modern retail. iBall 2.0 addresses the new Indian - informed, innovative & inspired. They are generation 'i'.

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The Current Logo design was a bit orthodox and very boring in some sense. So keeping in mind the 2020 factor, We decided to give it a Modern, Fresh & Simple Touch that can look good when used in various applications.

Comparison between the New and the Old Logo.

Concept:
The concept is very subtle, the a of iball gets replace with a circle consisting of an i at 45° to give it a bally motion effect.

Logo Construction

The New Iball Identity Mockups

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